Universal Bank with Inclusive Banking Bandhan Bank announced that it has roped in Sourav Ganguly as its brand ambassador. Affectionately called the Grandfather and the Maharaja of Indian Cricket, Sourav Ganguly will help enhance the Bank’s brand message and support the Bank’s products and services. Both brands share similar values. Ganguly led the transformation of the Indian cricket team in the early 2000s, just as Bandhan led the transformation of non-privileged families into rural and semi-urban India.
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Both are reputed brands that originated in Eastern India. Nevertheless, over the years, they have established themselves well over very large geographical areas and are no longer regional symbols. While Ganguly is a global icon, first as a player, then as a captain, and now as an administrator, thanks to his cricketing achievements, Bandhan Bank is a pan-India bank with its 5,644 banking channels. Provides banking services to all, big or small. The outlets are spread across 34 of the 36 states and union territories of the country.
Important facts for all competitive exams:
- Bandhan Bank Established: 2001;
- CEO of Bandhan Bank: Chandra Shekhar Ghosh;
- Bandhan Bank Headquarters: Kolkata.
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